Even when the data is anonymized, location data is often so specific that it only takes a few steps to figure out who the coordinates are linked to. Location data is particularly sensitive, as it hands out information on where you've been, giving companies and advertisers details about your personal life. "The changes to the policy allow Spotify to arbitrarily use the location of an individual to ascertain if they continue to reside at the same address when using a family account, and it's unclear how often Spotify will query users' devices for this information," said Christopher Weatherhead, technology lead for UK watchdog group Privacy International, adding that there are "worrying privacy implications." Now it intends on rolling the location data requests out fully, reigniting privacy concerns and raising the question of how much is too much when it comes to your personal information. The company tested this last year and asked for exact GPS coordinates but ended the pilot program after customers balked, according to TechCrunch. The family plan terms rolled out first on Aug. You have 30 days to cancel after the new terms went into effect, which depends on where you are. So in August, the company updated its terms and conditions for Premium Family subscribers, requiring that they provide location data "from time to time" to ensure that customers are actually all in the same family. But the streaming music giant is concerned about people abusing that plan to pay as little as $2.50 for its services. The only condition is that they all live at the same address. Premium Family is a $15-a-month plan for up to six people. It's part of an effort to detect fraud and abuse of its Premium Family program. Spotify will also want to know where you live or to obtain your location data. Spotify knows a lot about its users - their musical tastes, their most listened-to artists and their summer anthems.
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